12 million bouquets sent in the UK every year

Valentine's Dayflower delivery

Say it with flowers — compare UK Valentine's Day delivery prices.

From £18
UK florists compared
Next-day delivery

Delivery in the UK

Sending flowers for valentine's day

Valentine's Day is the UK's biggest flower occasion — and for good reason. A bouquet of roses is one of the most direct, unambiguous declarations of love you can make. But Valentine's doesn't have to mean red roses for everyone. The right flowers say something personal, not just something expected. From deep red classics to romantic peonies and fragrant freesias, there's a Valentine's bouquet for every kind of love.

Valentine's Day is the busiest day of the year for UK florists — order early to guarantee delivery on 14th February. Most major florists offer named-day delivery for Valentine's Day but sell out of popular bouquets days in advance. Same-day delivery on the 14th is available from some services but cannot be guaranteed. Letterbox bouquets are ideal if you're not sure your recipient will be home.

Price guide

How much to spend on valentine's day flowers?

UK prices including delivery vary widely. These ranges reflect what you'll typically pay across major florists.

Under £30A romantic letterbox bouquet
£18–£30
£30–£55A classic dozen roses or generous bouquet
£30–£55
£55–£90Premium roses or luxury arrangement
£55–£90
£90+Grand gesture or bespoke arrangement
£90–£200

Buying guide

Tips for choosing valentine's day flowers

The classic dozen

12 red roses is a romantic shorthand understood by everyone. For a milestone Valentine's, match the stem count to years together — a powerful gesture that shows you were counting.

Order by 10th February

Valentine's Day is the busiest flower day of the year. The most popular bouquets sell out by the 11th or 12th. Order by the 10th to guarantee your choice and delivery date.

Letterbox if uncertain

If you don't know whether they'll be home on the 14th, choose a letterbox bouquet. They arrive in bud through the door and open beautifully — no missed delivery.

Write the card

The card matters as much as the flowers. Take time to write something genuine — not just 'Happy Valentine's Day'. A specific, personal sentiment transforms a beautiful bouquet into an unforgettable gift.

FAQ

Common questions about valentine's day flowers